Crying.. (Photo credit: Anders Ljungberg)

Attention: Please check your Google Webmaster Tool now!

Last Friday, Google has sent out a new batch of unnatural link warning to webmasters via the Google Webmaster Tool console.   For those who received the message had  no idea what’s going on, especially the ones that never participate in black hat link building, or buying and selling links.    Matt Cutts said the message last Friday means:

It’s possible for this to indicate potential spammy activity by the site, it can also have innocent reason.

The innocent site will get the message as we move towards more transparency, but it’s not necessarily something that you automatically need to worry about.

It’s terrible, because Matt Cutts stated clearly in SMX that webmasters shouldn’t ignore the message.

Days after sending the message, Matt took another step by changing the content of the warning message:

First off, we changed the messages themselves that we’ll send out to make it clear that for a specific incident “we are taking very targeted action on the unnatural links instead of your site as a whole.” So anyone that gets a message going forward can tell what type of action has occurred.

The second change is that these messages won’t show the yellow caution sign in our webmaster console at http://google.com/webmasters/ like our other webspam notifications. This reflects the fact that these actions are much more targeted and don’t always require action by the site owner.

The intention was good, because it provides a better picture to webmasters on what’s going on.   Unfortunately it cause some confusion on whether the ones that receiving the message should take any action.

What’s your say?